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TRAVEL sector project examples and client comments
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Travel | Business | Leisure
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>Brittany Ferries: comprehensive strategic review
This well established channel ferries company asked us to conduct a major review of their business, that would clarify investment priorities over the coming years.
We used a mix of desk research, group discussions and online surveys to build up a detailed evidence base. Our recommendations were wide ranging, and included pricing, communications and marketing initiatives, plus new on board facilities and catering options relevant to the summer and off-peak seasons.
‘ASR’s work has drawn together existing desk research with both qualitative and quantitative insights. The project was run very professionally and smoothly by Andrew and identified specific issues to address for future customer marketing approaches’
Richard Price – Marketing Manager, Brittany Ferries
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>Virgin Atlantic Airways: environmentally aware staff travel options
Staff research for this airline has shaped their travel to work policy, including a major push on car sharing. The project combined an online survey to over 5,000 UK employees with group and depth discussions in airport crew rooms and offices. These methods ensured the voices of all job and seniority types were reflected (see published article).
'ASR's research and insight provided us with strong evidence for business cases to improve staff transport’
Sian Foster - Project Manager, Virgin Atlantic Airways
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>EasyJet: advertising development and public attitudes
We have conducted several ad hoc surveys for this carrier. Online research (with Vertu International) was used to explore reaction to a new pan-Europe advertising direction.
Our UK environmental attitudes survey looked at what flyers thought about their behaviour, and how low cost airlines operate in the face of climate change pressures. We were able to assess flying relative to other ‘harmful activities’ which get significant media attention.
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