Research Director


ASR is headed by Andrew Smith, a market research consultant with over 25 years experience.  Andrew built his career at several of the major research agencies at Director level, including TNS; NOP; ORC and GfK, prior to starting his own consultancy in 2004.
Andrew is chairman of the Independent Consultants Group (ICG), and regularly works with other member consultants.
He has spoken at various industry conferences and at CRM sector events, and contributed a number of papers and articles to Research Magazine, Marketing, Marketing Week and Admap.
Andrew is equally at home relating to customers in group discussions or individually, as he is interpreting results and action planning at board level. We pride ourselves on putting research into the context of commercial reality (please see Projects for case studies and testimonials).




Research Assistant


Anne provides a wide range of support, including desk research, analysis and charting, plus project administration. Anne is a French & Spanish languages graduate.