In today's uncertain world reliable and inspiring research insight is all the more essential for survival. Andrew Smith has over 25 years experience of providing high quality, great value solutions for a wide range of service organisations. Please take a look at our client comments and PROJECT examples.

'Over the last 5 years Andrew has directed a wide range of projects for ODEON.  He is perceptive, energetic and good to work with, whether talking to local staff and customers or senior management.  By using quant and qual techniques well together, he has gained a really good grasp of the issues driving our business'
Luke Vetere – Marketing Director, ODEON CINEMAS

We are valued by our clients because we deliver:

1. The right balance of experience, value and flexibility

2. Ability to use all qualitative and quantitative methods as required - often in parallel

3. A detailed understanding of how consumers think across the service sector

4. Wide experience that allows us to think outside the confines of your brief

5. Reassurance at every stage of your project - no delegation to juniors

ASR: Insight - Flexibility - Reputation - Exceptional Value

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ASR is an accredited Company Partner within the Market Research Society.



Andrew chairs the Independent Consultants Group - a network of over 350 mainly UK based independent researchers.



Andrew Smith is a member of the Association for Qualitative Research